Finding Success
in Failure

What I Learned From
10 Years of Startup Mistakes

When I grow up I want to be like Lucas, who not only knows the pitfalls of startups, but don’t keep falling into them.

~David S. Rose, Legendary NY Angel Investor and TED Speaker

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What People Are Saying:

  • avatar

    Tucker Max

    New York Times #1 Bestselling Author and Entrepreneur

    This book is a fantastic Entrepreneurship 101 course. If you are serious about building a company, this is where to start

  • avatar

    Neil Patel

    Serial Entrepreneur and Popular Blogger

    Lucas’ perseverance makes him an unstoppable entrepreneur

  • Rob Hayes

    Venture Capitalist

    Lucas is the real deal when it comes to entrepreneurs. His commitment to long-term vision makes him stand out amongst a sea of people just trying to make a quick buck

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So What’s The Book About?

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7 Important Lessons You’ll Learn

  1. Learn to treat your startup as a long-term craft.
  2. See the world in a different way by asking better questions.
  3. Avoid rookie mistakes, think and act like a seasoned startup veteran.
  4. Relentlessly create, refine, and improve your success in a competitive market.
  5. Protect against downside risk and pitfalls, and exploit upside optionality.
  6. Skillfully build your company with a clear mission that honors your core values.
  7. Maintain lasting relationships with customers, investors, and talent

About The Author

Lucas Carlson is an author and entrepreneur, profiled in The New York Times best-selling book The Lean Entrepreneur. As a keynote speaker in the technology arena and innovation leader in the cloud space, Lucas helps companies discover opportunities for growth. Lucas is also a publisher and popular blogger.
 
Lucas was formerly the CEO and founder of AppFog, a massively popular startup acquired by CenturyLink in 2013. AppFog signed up more than 100,000 developers, raised nearly $10M in venture funding and has become an industry leading Platform-as-a-Service.
Lucas now serves as the Chief Innovation Officer for CenturyLink, in charge of building next-generation products for a $20B company.
He lives in Portland, Oregon, with his family, plays go, practices magic and plows through as many books as humanly possible.
 
You can contact Lucas directly through the form at lucascarlson.net

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